The hardest truth in retail right now: shoppers don’t live in your org chart. They search on phones, compare in aisles, split baskets across channels, and expect you to keep up without friction. We unpack why a store‑first mindset misses where demand is born and how a digital‑infused model unlocks growth you can actually sustain.I walk through the numbers that matter—digital influence on total sales, the share of omnichannel growth driven by e‑commerce, and why leaders like Walmart are seeing outsized gains online. From there, we map the real blockers: siloed merchandising and marketing, conflicting promo calendars, inventory that doesn’t match local intent, and KPIs that reward channel wins instead of customer wins. You’ll hear a practical blueprint for change: shared goals across physical and digital, a single planning rhythm for assortments, promos, and media, and cross‑functional squads where merchants, retail media strategists, and supply chain leaders work side by side on one customer view.We also get specific about the data layer and operating cadence. Think unified product catalogs, privacy‑safe identity, blended attribution that spans online and store, and AI that senses demand, rebalances inventory, and adapts content in real time. Culture matters as much as tech, so we dig into incentives that eliminate channel conflict and teach teams to optimize for availability, price integrity, speed, and satisfaction. Move now and you gain agility and lower friction; wait and nimbler, digitally native competitors will lap you.If this resonates, follow the show, share it with your team, and leave a quick review so more retail leaders find it. Tell me: what’s the first silo you would unify this quarter?

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