ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "383 | Navigating Slow Summers and Boosting Enrollment with Gus Lopez"
Episode Synopsis
Podcast Purpose
Interview with Gus Lopez of Lead Hunter Media to discuss marketing strategies, lead follow-up, and retention for martial arts schools.
https://youtu.be/cEWTor8cHh4
Key Takeaways
Consistent marketing and nurturing leads is crucial for success, even during slow periods
Following up quickly with leads and building relationships is key to improving conversions
Using AI systems can help automate lead nurturing and follow-up to increase show rates
Offering a small paid trial or deposit can increase commitment and show rates
Focus on improving systems like sales process and retention in addition to lead generation
Topics
Lead Follow-up and Nurturing
Speed of follow-up is critical - use AI systems to have 24/7 conversations nurturing leads
Nurture leads long-term by building a database to market offers to over time
Poor follow-up is often the reason for perceived "bad leads", not the marketing source
Use tools like automated texts, emails, and calls to stay top-of-mind with prospects
Paid vs Free Trials
Free trials generate higher volume but may have more unqualified leads
Paid trials filter for more committed prospects but require higher ad spend
Consider offering a small refundable deposit (e.g. $10) to increase show rates
Test different offers like 2-week trials, 4-week trials, challenges etc.
Retention and Customer Lifetime Value
Work on improving retention from the start, as it allows you to spend more on marketing
The longer students stay, the more you can afford to spend acquiring them
Use tools like risk-reversal (e.g. cancel before yellow belt) to ease commitment fears
Consistency in Marketing
Don't stop marketing, even during slow periods - build long-term momentum
Cutting marketing loses any traction and momentum you've built
Consistent marketing keeps your school top-of-mind as prospects go through cycles of readiness
Next Steps
Reach out to Gus at Lead Hunter Media to discuss marketing services and get a free sales training course
Test offering a small paid deposit for trials to increase show rates
Focus on improving retention and customer lifetime value
Commit to consistent long-term marketing to build momentum
Action Items
Try the $10 deposit strategy with the next 5 leads to increase show rates
Visit www.leadhuntermedia.com and book a call with Gus Lopez of Lead Hunter Media, mentioning the School Owner Talk podcast to receive a free sales course as a bonus. Consider hiring a salesperson to make calls and free up time for other tasks.
Interview with Gus Lopez of Lead Hunter Media to discuss marketing strategies, lead follow-up, and retention for martial arts schools.
https://youtu.be/cEWTor8cHh4
Key Takeaways
Consistent marketing and nurturing leads is crucial for success, even during slow periods
Following up quickly with leads and building relationships is key to improving conversions
Using AI systems can help automate lead nurturing and follow-up to increase show rates
Offering a small paid trial or deposit can increase commitment and show rates
Focus on improving systems like sales process and retention in addition to lead generation
Topics
Lead Follow-up and Nurturing
Speed of follow-up is critical - use AI systems to have 24/7 conversations nurturing leads
Nurture leads long-term by building a database to market offers to over time
Poor follow-up is often the reason for perceived "bad leads", not the marketing source
Use tools like automated texts, emails, and calls to stay top-of-mind with prospects
Paid vs Free Trials
Free trials generate higher volume but may have more unqualified leads
Paid trials filter for more committed prospects but require higher ad spend
Consider offering a small refundable deposit (e.g. $10) to increase show rates
Test different offers like 2-week trials, 4-week trials, challenges etc.
Retention and Customer Lifetime Value
Work on improving retention from the start, as it allows you to spend more on marketing
The longer students stay, the more you can afford to spend acquiring them
Use tools like risk-reversal (e.g. cancel before yellow belt) to ease commitment fears
Consistency in Marketing
Don't stop marketing, even during slow periods - build long-term momentum
Cutting marketing loses any traction and momentum you've built
Consistent marketing keeps your school top-of-mind as prospects go through cycles of readiness
Next Steps
Reach out to Gus at Lead Hunter Media to discuss marketing services and get a free sales training course
Test offering a small paid deposit for trials to increase show rates
Focus on improving retention and customer lifetime value
Commit to consistent long-term marketing to build momentum
Action Items
Try the $10 deposit strategy with the next 5 leads to increase show rates
Visit www.leadhuntermedia.com and book a call with Gus Lopez of Lead Hunter Media, mentioning the School Owner Talk podcast to receive a free sales course as a bonus. Consider hiring a salesperson to make calls and free up time for other tasks.
In God we trust