Struggling to attract coaching clients without sliding into DMs or relying on sleazy tactics? In this powerful podcast episode, you'll hear a raw and honest breakdown of how one coach built a thriving, high-profit business—without appointment setters, cold messages, or paid ads. Instead, it's all about authentic messaging, creating resonance through video content, and building a demand-driven ecosystem that actually feels good to run. If you're ready to ditch the burnout, lean into your zone of genius, and create a marketing strategy that truly aligns with your values, this episode is your roadmap. Tune in and discover how to grow a business that's not only profitable—but sustainable and you.   "People pay for your unique perspectives, wisdom, and ability to challenge them. They're paying for speed, shortcuts, and someone who will push them towards their aspiring identity - something ChatGPT can't do."   Key points to focus on: Authenticity Beats Volume-Based Tactics: The speaker built a successful coaching business by ditching cold DMs, appointment setters, and high-pressure tactics. Effective Messaging is the Foundation: Clear, resonant messaging tailored to your ideal client is critical.  Inbound Marketing Outperforms Cold Outreach: Shifting from outbound tactics to a value-first, inbound approach helped generate more qualified leads with far less stress. The key was compelling content that educates, connects, and converts. Content Strategy Should Be Structured and Diverse: The speaker uses a "conversion content campaign" system, paired with four content buckets—Connection, Influence, Authority, and Conversion—to consistently engage and convert their audience. People Pay for Perspective, Not Just Information: In the age of AI, knowledge is easily accessible. What sets coaches apart is their lived experience, co-creative ability, and unique perspectives. This human connection is what clients truly value. A High-Profit, Low-Overhead Model is Possible: By scaling down team size and focusing on high-impact strategies, the speaker improved their profit margins from ~30–40% to over 90%. Sustainable growth comes from alignment, not hustle. Connect with Jason Meland: Email: [email protected] Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland  

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