In this insightful episode of Schmidt List, host Kurt Schmidt interviews John Hoeft, the president of Interactive Circle and founder of The Agency Builder.After almost 30 years of experience in launching digital marketing services, John is sharing his expertise in helping solopreneurs and business owners to successfully launch their agencies. Learn about the innovative agency operating system that Interactive Circle uses to help new agencies build their tech stack, generate new business, and more. John delves into the details of marketing and sales, discussing the common challenges new agencies face and the importance of having a strong marketing strategy.Discover how their approach, which emphasizes strong leadership, effective project management, and a broad network of service providers, sets agencies up for success without the need for constant hiring and firing. Kurt and John also discuss the crucial role of content marketing and how it continues to evolve in the digital age. They cover the tools and strategies essential for modern marketing success, from web development to paid search, social media, and storytelling. Whether you're a seasoned marketer or a business owner looking to expand into the marketing world, this episode is full of valuable insights and advice.Key takeaways:The inner workings of Interactive CirCircle'sency operating systemThe critical mistakes new agencies make and how to avoid themTips on building robust marketing strategies that stand the test of timeThe evolving landscape of content marketing and its importanceHow to utilize platforms like LinkedIn for B2B marketingFor more information, connect with John!https://www.linkedin.com/in/johnhoeft/www.theagencybuilder.comwww.iacircle.comTune in to Schmidt List and get the expert guidance you need to build a thriving agency!Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

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