🎙️ STP 107 | Learn to Love Marketing: 3 Reframes to Make Selling Feel Less Gross
In This Episode of Scaling Therapy Practice:
Do you feel like marketing your practice or online course makes you sound pushy—or worse, inauthentic?
In this heartfelt and practical solo episode, host James Marland tackles one of the biggest mindset blocks therapists and helpers face: the belief that marketing is manipulative. James shares three powerful reframes that will help you see marketing in a new light—not as pressure, but as presence. With real-life stories, metaphors (like the umbrella in a storm), and a faith-informed perspective, this episode offers a gentle but empowering path forward.
You’ll walk away with:

A new mindset around marketing as helping, not harassing
Permission to share your work without changing who you are
The belief that people actually need your voice, your story, and your solution

Whether you're building a course, growing your list, or just trying to put yourself out there—this episode will help you move from hesitation to motion.
“You’re not selling. You’re showing up with something useful—when someone needs it most.”
🔑 Key Takeaways:

Marketing = Service: It’s not about chasing. It’s about inviting.
Marketing = Connection: You’re building relationships, not pressure tactics.
Marketing = Helping: You’re not bothering people. You’re showing up with generosity and trust.

🕰️ Episode Breakdown:
00:00 — Intro: Why marketing feels gross to helpers 01:20 — A mindset shift that changes everything 03:00 — Reframe 1: Marketing is serving, not selling 05:50 — Reframe 2: Marketing is connection, not coercion 09:40 — Reframe 3: Marketing is helping, not harassment 13:00 — The gas station story: What not to do 15:10 — Final encouragement: Keep showing up with presence 16:30 — Free Resource: Webinar - How to Find and Get an Audience Ready to Buy
✨ Links: 
 Free Resource: Webinar - How to Find and Get an Audience Ready to Buy
 

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