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Episode Synopsis
Empowering Mission-Driven Helpers with Online Courses: A Deep Dive with Joey Ragona
In this episode of Scaling Therapy Practice, host James Marland invites his mentor, Joey Ragona, to discuss empowering mission-driven helpers, healers, and coaches through launching life-changing online courses and content. Ragona shares his journey from struggling to realize his mission to helping others fulfill theirs by launching courses. He emphasizes the importance of serving rather than selling, creating authentic relationships, and understanding the dream client DNA. They explore how genuine connection and understanding one's audience can lead to a fulfilling and successful online business. Alternative marketing strategies to traditional 'bro marketing' are also discussed, highlighting the importance of aligning with one's values and the power of understanding client needs and timelines. The episode encapsulates the essence of building a heart-centered business model focused on serving others and maintaining authenticity.
Show Highlights
00:00 Welcome to Scaling Therapy Practice: Empowering Mission-Driven Helpers
00:27 Introducing Joey Ragona: From Therapy to Empowering Entrepreneurs
02:47 The Journey of a Mission-Driven Entrepreneur
03:43 The Shift from Bro Marketing to Authentic Connections
05:53 Crafting the Dream Client Connection
24:32 The Power of Consistency and Authenticity in Business
29:20 Exploring the Dream Business and Client DNA
30:49 The Flywheel Concept: Building Momentum in Business
33:00 The Power of Consistency and Branding
33:42 Navigating the Challenges of Business Growth
34:38 Dream Client DNA: Identifying Your Ideal Client
36:03 The Journey to Finding and Serving Your Dream Client
39:00 The Importance of Authentic Connections in Business
41:21 Choosing the Right Clients for Sustainable Growth
49:57 Unpacking the Dream Client DNA and Unfunnel Strategy
57:01 Concluding Thoughts and How to Connect Further
Guest Resources
Strategic Business Academy - visit Joey and tell him James sent you
Intro to Dream Client Training - its all about you
Kajabi Dream Customer Workshop - free webinar with Joey where he serves up major value
Start a conversation with Joey: [email protected]
Heart-Centered Marketing group - if you want more great value and support, check out the community group on Facebook
More Links and Resources
Build an Online Course Business with One Tool: Kajabi
50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progresses
Course Navigator Download: Get your ideas out of your head and onto paper with the Course Navigator
Course Creation Studio: https://www.coursecreationstudio.com/
Course Creation Studio Facebook: https://www.facebook.com/coursecreationstudio/
Course Creation Studio Instagram: https://www.instagram.com/jamesisnext/
Course Creation Studio on YouTube: https://www.youtube.com/@coursecreationstudio
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