Bryan Porter, the Chief e-Commerce Officer of Simple Modern discusses the company strategy for achieving initial traction on Amazon, emphasizing a channel strategy over a product strategy. Mike and Bryan describe the intricacies of succeeding on Amazon, emphasizing the importance of understanding the platform’s algorithm and customer behavior. The speakers share insights into building effective product listings, including the significance of customer clicks, conversions, and providing a unique value proposition.
This episode reflects on the longevity of their success on Amazon, attributing it to their willingness to iterate, test, and pivot based on customer data. They discuss the pitfalls of becoming emotionally attached to a successful product and the necessity of disrupting themselves to stay relevant. The conversation touches on the advantages of being a privately held, bootstrapped company, allowing them the flexibility to invest in development and growth without immediate financial pressures.
THIS EPISODE’S SPONSOR:Solving the tension between optimization and design, we help brands make the most of their eCommerce: https://www.vaangroup.com/
Watch Scaling For Good: https://www.youtube.com/@mikebeckhamsmVisit Mike’s Website: https://www.mikebeckhamblog.comFollow Mike on X: https://twitter.com/mikebeckhamsmFollow Mike on LinkedIn: https://www.linkedin.com/in/mikebeckhamsm/Checkout Simple Modern: https://www.simplemodern.com

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