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Listen "Scaling For Good Podcast | 12: The Story Behind Simple Modern’s Licensing Triumphs"
Episode Synopsis
Corbin Wallace, Chief Growth Officer, played a key role in navigating the complex licensing landscape. Together with Mike, they explore the intricacies of building partnerships with iconic brands like Disney and the NFL, emphasizing the art and science of licensing.
The episode covers challenges faced in securing licenses, the creative processes involved in designing unique patterns, and the importance of understanding partners’ needs with a long-term mindset.
Beyond Disney, the conversation touches on partnerships with major sports leagues and media companies, mass retail challenges, and the impact of trust and reputation on industry opportunities.
Scaling for Good unveils the power of licensing, the art of partnerships, and the long-term vision propelling Simple Modern’s success.
THIS EPISODE’S SPONSOR:Launch, grow, and optimize with Bluebird: https://www.thebluebirdgrp.com/
Watch Scaling For Good: https://www.youtube.com/@mikebeckhamsmVisit Mike’s Website: https://www.mikebeckhamblog.comFollow Mike on X: https://twitter.com/mikebeckhamsmFollow Mike on LinkedIn: https://www.linkedin.com/in/mikebeckhamsm/Checkout Simple Modern: https://www.simplemodern.com
The episode covers challenges faced in securing licenses, the creative processes involved in designing unique patterns, and the importance of understanding partners’ needs with a long-term mindset.
Beyond Disney, the conversation touches on partnerships with major sports leagues and media companies, mass retail challenges, and the impact of trust and reputation on industry opportunities.
Scaling for Good unveils the power of licensing, the art of partnerships, and the long-term vision propelling Simple Modern’s success.
THIS EPISODE’S SPONSOR:Launch, grow, and optimize with Bluebird: https://www.thebluebirdgrp.com/
Watch Scaling For Good: https://www.youtube.com/@mikebeckhamsmVisit Mike’s Website: https://www.mikebeckhamblog.comFollow Mike on X: https://twitter.com/mikebeckhamsmFollow Mike on LinkedIn: https://www.linkedin.com/in/mikebeckhamsm/Checkout Simple Modern: https://www.simplemodern.com
More episodes of the podcast Scaling for Good
Scaling For Good Podcast | 13: Simple Beginnings: Mike and Heather’s Entrepreneurial Journey
16/01/2024
Scaling For Good Podcast | 11: Goals Beyond Profit: Simple Modern’s Commitment to Giving Back
02/01/2024
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