Are you a B2B professional services provider with corporate clients? Then this episode is for you. Join me on Hourly to Exit as we take a deep dive into why copyrights are more valuable than trademarks in our line of work.🎯 Key Takeaways:Copyrights: The Essential IP Asset - Copyright protection defends the tangible expression of your expertise. These assets include training materials, marketing collateral, podcasts, speeches, and much more. Copyrights empower you to control the use of your expertise.Trademarks are Nice to Have but not essential - Trademarks are a tool for protecting your brand identity but are not nearly as powerful as having strong positioning.Maximizing Business Value - Copyrights offer you exclusivity and sustainability, the pillars of building a scalable and saleable service-based business. Intellectual property assets, such as copyrights, data, insights, tools, and processes, contribute significantly to the exclusivity and positioning of your business. Combine this with your niche expertise, thought leadership, brand, and reputation, and you have a winning formula to cement your unique position in the marketplace.🎧 Tune in to "Hourly to Exit" and discover why copyrights take the lead in the intellectual property game, providing greater value and opportunities for growth in your professional services business.Don't forget to check out the slides on our YouTube channel or LinkedIn profile for an immersive experience!Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

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