Today, I am speaking with Cynthia Dearin. Cynthia is an international business strategist on a mission to empower business leaders to scale internationally and amplify their impact in the world. In 2001, Cynthia joined Australia’s Department of Foreign Affairs & Trade and became a diplomat, representing Australia in the Middle East. A few years later, Cynthia traded the foreign service for management consultancy and worked with British and United States’ governments in Iraq, to restart the economy and get businesses and government working again after 30 years of isolation and a decade of war.  In 2010, Cynthia returned to Australia and became the first female CEO of the Australia-Arab Chamber of Commerce & Industry, working to create international opportunities for Australian business. She founded Dearin & Associates in 2013, assisting blue chip organisations such as ANZ, Qantas, Aurizon Rail, Abu Dhabi Government, Orica Mining, Qatar Airways, and the Victorian State Government, to lift their game on the global stage. Cynthia has also helped dozens of smaller companies to create and implement international strategies that increase momentum and revenue, and position them for global success. She is on a mission to empower business leaders to scale internationally and amplify their impact in the world. Key points we talk about include: The blueprint for international success The importance of creating strong professional and personal relationships as you scale internationally Having laser beam focus How research and data is critically important when entering new markets How we should celebrate diversity and seek to put ourselves in others’ shoes Key Takeaway “If you want to amplify your impact especially if you are selling products or services that can really change people’s lives and make a big change in the world then you need to do that outside your own back yard.” Contact Cynthia LinkedIn: https://www.linkedin.com/in/cynthiadearin/?originalSubdomain=au Facebook: https://www.facebook.com/cynthia.dearin.global Twitter: @cynthiadearin Email: [email protected] Buy the book: Business Beyond Borders: Take Your Company Global  Amazon.co.uk: https://amzn.to/3qUSh9R Amazon.com: https://amzn.to/3u3qIwO Simple Scaling book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host    Director and Founder of Simple Scaling, Brendan brings 25 years’ experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth.   https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team  Contact Simple Scaling: www.simplescaling.com 

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