In this episode of ScaleUp Radio, I'm joined by Phil Harding, the founder of BBB Drinks, a business that's not only disrupting the traditional drinks distribution model but also redefining how emerging brands grow and scale in an evolving market. From a shift in consumer drinking habits to a unique retainer-based model, Phil shares how BBB Drinks is tackling the industry's deep-rooted inefficiencies head-on – and helping new brands get the attention and traction they deserve. This episode is structured in three parts: The Business & Model: We explore BBB's innovative business model, their shift to brand ambassadors, and the market trends that are shaping the drinks industry. Scaling Challenges: Phil shares his personal experiences of scaling, including how BBB is responding to the challenges of growth, cash flow, and the broader insights from the ScaleUp Challenges Report. Quickfire Questions: We wrap up with some fast-paced insights that reveal what drives Phil and what he's learned on his journey so far. 🎯 The One Key Thing: "Your business model is your greatest lever – disrupt the system, and you can unlock real scale." Make sure you don't miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts – and why not give us a follow. For now, continue listening for the full discussion with Phil. Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for. If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/kevin You can get in touch with Kevin & Granger here: [email protected] [email protected]   Kevin's Latest Book Is Available! Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. More on the Book HERE - https://www.esusgroup.co.uk/   Phil can be found here: www.bbbdrinks.com [email protected]   Resources: Gemini - https://gemini.google.com/ Grok - https://grok.com/

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