Episode #542 - From Marketing the Cure to Discovering It: Two Founders, Two Frontlines

21/11/2025 10 min
Episode #542 - From Marketing the Cure to Discovering It: Two Founders, Two Frontlines

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Episode Synopsis

In this powerful ScaleUp Radio Shorts episode, Kevin Brent and Granger Forson contrast two founders tackling very different ends of the healthcare and life sciences spectrum: Michael Colling-Tuck, founder of Agency Medical Marketing, is on a mission to ensure life-changing innovations get adopted by clinicians and patients. Prasun Chakraborty, founder of Genevation, is developing personalised cancer vaccines using cutting-edge AI and immunotherapy. One is solving the problem of visibility and market traction. The other is solving for scientific possibility and clinical impact. Yet both share a relentless sense of purpose and founder resilience.   What You'll Learn: ✅ The commercial vs scientific ends of the innovation lifecycle ✅ How founder motivation shapes business strategy ✅ Different approaches to funding, operations and visibility ✅ Why isolation, pressure and resilience are universal for founders   Standout Quotes: "Only 5% of life-changing medical innovations succeed – not because they don't work, but because no one knows about them." – Michael "I think like a patient so I can build for the patient." – Prasun   Key Takeaway: Innovation dies without commercial traction, and commercial traction is meaningless without innovation. Founders must either build the bridge—or be the breakthrough.

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