EPISODE SUMMARYThere are lots of emerging Artificial Intelligence software that could help you boost your content creation. But you’ve got to keep in mind that your content has to get your message across to your buyers. You’ve got to be able to connect with others through your words. Founder of WRIXON, Aaron Wrixon, explains AI can help copywriters and the difference between AI-generated content and human-created content. He also talked with Host and B2B SaaS Sales Coach Matt Wolach about the importance of communicating the value of your product.PODCAST-AT-A-GLANCEPodcast: Scale your SaaSEpisode: Episode No. 257, “How to Sell More Through Copywriting – With Aaron Wrixon” Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and InvestorGuest: Aaron Wrixon TOP TIPS FROM THIS EPISODEUse Artificial Intelligence (AI) in MarketingCopywriting is an ArtBe an AdvocateEPISODE HIGHLIGHTSCopywriters and AI TOP QUOTESAaron Wrixon[05:03] “A great product is half of the question. You need the product, but you also need the messaging.”[17:16] “This is this is one of the key mistakes is is thinking that because you developed a great product, then you know how to communicate its value.” Matt Wolach[10:55] “If you really need results from your website or from your copy, you need someone who has that nuance that a human can deliver.”[18:09] “We should be helping, not selling.” LEARN MORETo learn more about Aaron Wrixon and WRIXON, visit: https://wrixon.com/You can also find Aaron Wrixon on LinkedIn at: https://www.linkedin.com/in/aaronwrixon/For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram

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