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Listen "230: How to Successfully Launch a Software Product - with Karthik Suresh"
Episode Synopsis
EPISODE SUMMARYLaunching a software product can be a very stressful experience even if you have an amazing product. But with the right tools in place and a well-defined launch process, you’ll be able to breeze through this phase with flying colors. Gone are days when the product management team is in utter chaos due to a lack of structured planning.In today’s episode of SaaS-Story in the Making, Ignition Co-Founder and CPO/CTO Karthik Suresh elaborate on the elements of a successful product launch with B2B SaaS Sales Coach and Host Matt Wolach. He also discusses the two different stages of product development along with advice on how to best execute your launch. Watch and learn how to strategically present your awesome SaaS products without losing sleep before the deadline!PODCAST-AT-A-GLANCEPodcast: SaaS-Story in the MakingEpisode: Episode No. 230, “How to Successfully Launch a Software Product – with Karthik Suresh”Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and InvestorGuest: Karthik Suresh, Co-Founder and CPO/CTO at IgnitionTop Tips From the EpisodeListen to the Target CustomerPrioritize Product Market Fit Before ScalingHire the Right PeopleEpisode HighlightsEarly & Late Stage Product Development DifferProduct Development in a Startup is TougherThe Launch Process Determines Product SuccessGet even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram
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