EPISODE SUMMARYIn this episode of SaaS Story in the Making, B2B SaaS Sales Coach and host Matt Wolach and Respona’s Co-Founder and Lead Innovator Farzad Rashidi talk about how SEO can significantly impact your company’s success and failure. Search engine optimization is crucial if you’re looking to create long-term brand awareness, expand your target audiences, and earn more revenue. Let’s look at the significant benefits of SEO for your business and how you can realize them with these insights from Rashidi.  PODCAST-AT-A-GLANCEPodcast: SaaS-Story in the MakingEpisode: Episode No. 213, “Why Your SEO Strategy Failed”Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and InvestorGuest: Farzad Rashidi, Co-Founder & Lead Innovator of ResponaTOP TIPS FROM THIS EPISODEUtilize Backlinks to Boost PopularityUnderstand the Right KeywordsHave a Solid Foundation for Your WebsiteEPISODE HIGHLIGHTSNecessity Is the Mother of InnovationSEO Is Hard WorkCustomer Intent vs. User IntentTOP QUOTESFarzad Rashidi[23:33] “Over 90% of companies, I see that focus on SEO, only stick with on-page stuff. The reason being is we’re human beings. We don’t like things that are not under our control. So we like to have a sense of control.Matt Wolach[22:46] “Based on what they’re searching for, they’re at different levels within their journey. And, and it’s really important to understand how to service them and feed them the right material at the right time.”Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram

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