In these unprecedented times of uncertainty and change, businesses are urged to navigate the necessity of digital transformation and manage emerging digital channels while keeping a pulse on changing customer behaviour.Customers already expect a responsive and streamlined experience, however, as we advance, market changes will bring about new purchase patterns that will assume a contextualised real-time response from companies.In the meantime, companies that don’t ride the wave of innovation will quickly become vulnerable to the rampant economic slowdown. If we have learned anything during the past year is that – agility is crucial.Continue listening to this episode to know more about how can companies apply their marketing technology stack strategically to keep up with the novelties while also ensuring the ROI is maximised.#martech #martechstack #marketingautomation #digitaltransformation #marketingcloud #hyperpersonalisation #hyperpersonalization #customerdataplatform #artificialintelligencemarketing

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