In this episode, I have a conversation with Daria Kotenko, FB Ads Strategist and the founder of Yellow Iris Marketing. Her passion is to help coaches and course creators use Facebook and Instagram Ads in an authentic way that creates deep trust and naturally leads to sales without any sleazy tactics!

Daria believes that Facebook and Instagram ads crafted well can fully reflect your authenticity and your personality without needing to follow one size all templates and manipulation tactics that we so often associate with paid marketing. She believes that paid ads are a tool just like any other and when we combine feminine flow with a masculine understanding of strategy and numbers, this tool can help you scale your program authentically with ease.

We talk about:

What it means to be an authentic entrepreneur
When the right time to run ads is in your business
Common mistakes people make when they run ads
What you need to know about FB alogorithm
Setting an Ad budget
Difference between running an ad and boosting an ad
Her new Ad intensive - Lead Magnet Express

Connect with Daria
Website - https://yellowirismarketing.com/apply/
Instagram - @adsbydaria

Services
Lead Magnet Express - Your Fast Track to High-Quality Leads with Facebook Ads: https://yellowirismarketing.com/leadmagnetexpress/

Freebies to Download
Ultimate 3-Step Guide to Authentic Ads. - https://yellowirismarketing.com/authenticads/
Top 3 Mistakes All Every Coach Makes with Facebook Ads - www.yellowirismarketing.com/threemistakes

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