In this episode, I sit down with Brian Mayoral, founder of Sell Up, a sales agency revolutionizing how businesses approach sales and referrals. Brian shares his incredible journey from a struggling teacher to a top sales performer at Tony Robbins' organization and now a business leader. We dive deep into the psychology of sales, the importance of speed to lead, and how understanding your customer's personality type can transform your sales process. Whether you're a business owner, sales professional, or just curious about the art of persuasion, this episode is packed with actionable insights and inspiration.

Timestamps:
00:00:00 - Intro: Meet Brian Mayoral and his journey in sales.
00:02:47 - Why speed to lead is the #1 metric for sales success.
00:06:06 - Understanding the four types of buyers and tailoring your approach.
00:11:41 - Selling to everyday consumers vs. high-level business owners.
00:17:35 - The impact of business size and price brackets on sales strategies.
00:21:36 - Building trust with warm leads and leveraging referrals effectively.
00:29:40 - Why business owners must focus on sales until $2M revenue.
00:37:18 - Brian’s transformation from teacher to top sales performer.
00:47:09 - The power of small wins and reframing losses in sales.
00:50:54 - How to use referrals to close more business.

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