Welcome to the Scale with Strive podcast, the place where you come to listen to some of the world’s most influential leaders of the SaaS industry. 🚀 I am your host, Adam Richardson and on today’s episode, I am excited to welcome Dave Joshua, Founder at Scale Gen AI, a Consultancy which helps Generative AI startups and creators move beyond founder-led growth with lean, AI-powered Go-To-Market (GTM) strategies.Dave has spent 20+ years leading GTM, marketing, sales, and revenue strategy for AI companies, including Stability AI and other generative AI pioneers. His expertise covers, amongst other things:✅ AI-Native GTM – Integrating AI-driven sales, marketing, and customer success✅ Enterprise Monetization – API, platform, and direct sales strategies✅ D2C/B2C Growth – Scaling acquisition, prosumer/consumer segmentation, and retention✅ Strategic Hiring – Building lean, high-impact GTM teams that leverage AI✅ Exit Strategy – Positioning for IPO, acquisition, or sustainable growthToday, we focus in on all things Gen AI and some of my key takeaways from our conversation were:  💡The growth of the Gen AI space in the last three years and where investment has concentrated.   💡 GTM Strategies for Gen AI start-ups - including Proof of Concept, identifying ICP, product simplification and Customer Acquisition Costs. 💡 The future of the Gen AI space.   Let’s Dive in!  ________________________________________________________________________________  Watch the episode on YouTube 🎥 – https://youtu.be/lUpb-mpt-EUConnect with Dave here - https://www.linkedin.com/in/davejoshua/Connect with Adam here - https://www.linkedin.com/in/saasheadhunter/Learn more about Strive here - https://scalewithstrive.com/ _________________________________________________________________________________  Chapters00:00     Introduction to Generative AI and Dave's Background02:58      The Current State of Generative AI06:03      Investment Trends and Market Dynamics in Gen.AI09:12       The Role of Investors and the Impact of OpenAI11:59        Challenges in Go-to-Market Strategies for Gen.AI15:02       Navigating the Gen.AI Landscape: Opportunities and Risks23:15        Navigating Market Pivots26:49       Understanding Revenue Models and Growth Challenges30:22       The Importance of Product Management34:49       Identifying Ideal Customer Profiles38:27        Pricing Strategies and Revenue Predictions43:25       Future Trends in the Generative AI Market

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