Send us a textIn this episode, James Gasteen is joined by Carl Carell, CRO and Co-Founder of GetAccept. GetAccept is a digital sales room platform and graduate of the Winter 2016 cohort of Y-Combinator.Carl shares insights on acquiring the first few customers, transitioning from founder-led sales to employee-led sales, and evolving the ideal customer profile (ICP) over time. They also explore strategies for building a strong relationship with Salesforce and leveraging the Salesforce community to generate demand and awareness. Carl's advice for himself nine years ago is to hire Salesforce developers internally earlier.TakeawaysGetAccept is a digital sales room platform that helps buyers and sellers collaborate to make informed decisions.Acquiring the first few customers involved founder-led sales and building relationships with trial customers.Transitioning from founder-led sales to employee-led sales requires finding entrepreneurial individuals who are willing to do the job and giving them the right circumstances to succeed.The ideal customer profile (ICP) evolved from transactional B2B sales to mid-market segments with a focus on companies using Salesforce.Building a strong relationship with Salesforce involves focusing efforts on specific teams, finding ways to help Salesforce achieve its objectives, and participating in the Salesforce community.Leveraging the Salesforce community, such as Salesforce Ben, can generate demand and awareness through in-depth reviews and targeted events.About GetAcceptGetAccept is a digital sales room platform that helps sales teams improve their win rates by providing a better buyer experience. Learn more at https://www.getaccept.com/Want to join the podcast?If you are a Salesforce ISV founder with an interesting story to tell, we'd love to hear from you. Send us an email to [email protected] and we'll be in touch.

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