Send us a textIn this episode, James is joined by Mahesh Baxi, Co-Founder & CEO at Provus.Throughout the episode, Mahesh shares his journey in the Salesforce ecosystem and his previous 30 years experience in the world of quote-to-cash. Mahesh talks to the  challenges of the quote-to-cash domain and the evolution of the Salesforce platform. James and Mahesh cover Provus automating services coding processes and the benefits of a data-driven configuration approach. Mahesh also shares effective marketing strategies, including participating in events like Dreamforce and establishing thought leadership through content generation.TakeawaysUnderstand the quote-to-cash domain and the challenges it presents in order to develop effective solutions.Consider the evolution of the Salesforce platform and its features when deciding to build an app on force.com.Prioritize adoption and user personas when designing and architecting a product.Establish credibility and position yourself as a knowledgeable authority in your domain to win large customers.Templatize and use a data-driven approach to onboarding to reduce service overhead and improve customer success.Participate in events and establish thought leadership through content generation to generate buzz and attract customers.Build relationships with Salesforce AEs and SEs to gain traction in the Salesforce ecosystem.Be aware of the challenges and competition in the ISV ecosystem within Salesforce and develop a go-to-market strategy accordingly.About ProvusProvus help organizations to optimize their quoting process with a purpose-built platform for enterprise services organizations.Want to join the podcast?If you are a Salesforce ISV founder with an interesting story to tell, we'd love to hear from you. Send us an email to [email protected] and we'll be in touch.

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