You don’t need more leads—you need better soil. In this episode, I break down why most business owners keep throwing money at paid ads (aka store-bought tomatoes) and never stop to build the one thing that really grows their business: digital assets.What you'll hear:Why SEO is asset-building, not just traffic hacking The $5.1M deal I backed out of—and what made the business so valuable anyway How 10 years as a therapist taught me to write content that converts What private equity buyers are really looking for now (hint: it’s not ads) If you're tired of renting growth and want to build a business that scales—and sells—organically, this episode is your new blueprint.Grab the free Testimonial Waterfall System or book a strategy call: https://scaletosaleconsulting.com/waterfall

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