Ep. 22: Scaling Purpose: Dr. Carolyn Colleen’s Testimonial-Flywheel Playbook

02/07/2025 27 min

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Episode Synopsis

Dr. Carolyn Colleen went from cell-phone rehearsals to NBC, TEDx, and a fully booked keynote calendar. In this tactical chat with Mark Crandall, she breaks down: • Crafting a signature talk that planners actually buy • Her “home-run then testimonial” trick that doubled her fee in a year • Turning every rave review into the next paid stage (the Testimonial Flywheel) • Using course and speaking revenue to fund scholarships at Acton Academy Midwest Like what you hear? Smash the subscribe button and share this episode with a friend who needs a profit-for-purpose strategy.

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