In this insightful episode, I break down the key principles and strategies that drive successful Product-Led Growth, a revolutionary approach transforming the way businesses attract, convert, and retain customers.What you'l learn: - Introduction to Product-Led Growth - Limitations of funnels and the excellence of growth loops - 6 Principles of PLG - Examples of companies adopting these principles - Recommendations to start adopting PLG - How to know that you have achieved PMF?Chapters00:00 - Intro00:26 - What is PLG?01:28 - growth02:11 - essence of growth hacking02:32 - comparative discussion PLG vs Pre-PLG04:16 - Principles of PLG04:17 - Principle 1 - PMF, Data, then growth08:36 - Principle 1 - Examples of companies adopting Principle 1 10:04 - Principle 2 - Build Loops, Not Funnels10:19 - how do funnels work?11:10 - how do growth loops work?11:24 - limitations of funnels + growth loops excellence12:38 - Growth loops solution 13:14 - Key Characteristics of growth loops15:55 - Principle 2 - Examples of companies adopting Principle 218:10 - Principle 3 - Create Value First19:23 - Principle 3 - Examples of companies adopting Principle 320:46 - Principle 4 - Speedy Time-to-Value vs. pre-Qualification22:59 - Principle 4 - Examples of companies adopting Principle 423:54 - Principle 5 - PLG is pro-Evolution, Not pro-Revolution26:11 - Principle 5 - Examples of companies adopting Principle 526:51 - Principle 6 - Failure as Learning not Wastage28:28 - Principle 6 - Examples of companies adopting Principle 629:23 - Recommendations to start adopting PLG29:49 - How do you know you have achieved PMF?LET’S GET SOCIAL:📸 Instagram → https://www.instagram.com/savvywithin▶️ Facebook → https://www.facebook.com/savvywithin🐦 Twitter → https://www.twitter.com/savvywithin💻 Website & Blog → https://www.detanoyedele.com🤗 SUBSCRIBE FOR NEW VIDEOS:https://www.youtube.com/channel/UC23U4er8-7r_GFbc9xXebZA?sub_confirmation=1 ⬅️ WHO I AM : I'm Detan! I'm a Product Manager in Canada. I help Product Managers gain clarity and distinction in their work and career journey.LET'S CONNECT 😉:Consider subscribing if you like what you see and hear. For enquiries, partnership opportunities or If you want to go more in-depth and have a bigger question, feel free to email me at [email protected]. 😉#savvywithin #detanoyedele #productmanagement

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