ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Strategies for Selling Intangible Products"
Episode Synopsis
Selling an intangible product might involve selling to Pain or selling to Pleasure. Knowing when and how to read the Power Line in an account and employing the right tactic can bring big rewards.
More episodes of the podcast Sales Warrior: The Basho Technologies Podcast
Successful Selling in Europe
22/01/2009
Knowing Your Sales Equation
07/01/2009
Field Rep to Field Marshall
22/12/2008
Real Selling Through Tradeshows
08/12/2008
Accelerating Deals in Any Economy
16/11/2008
Unstick Your Deal: Best Closing Story
02/11/2008
Selling Through Non-Exclusive Channels
27/10/2008
The Sales Prospecting Blitz
19/10/2008
Successful Selling in a Down Economy
25/09/2008
Prospecting That Yields 20% Response Rates
22/08/2008
In God we trust