Episode Synopsis "Enablement as a Business within a Business with Jen Marie Jacober"

According to the Sales Enablement Society, sales enablement must be operated as a business within a business in order to succeed. No one knows this better than Jen Marie Jacober, Co-founder of the Society and sales enablement consultant. In this episode, Jen Marie talks us through what it means to operate enablement as a business within a business, and how to measure the success of enablement with sales as your internal customer.

Listen "Enablement as a Business within a Business with Jen Marie Jacober"

More episodes of the podcast Sales Enablement Shift Podcast

• The Evolution of Digital Transformation in Consulting
• Sales Enablement Society Spotlight: Jill Guardia
• How Enablement Balances Executive Expectations and Training Goals [Brian Lambert]
• Driving Incremental Revenue Through Sales Enablement
• Enablement as a Business within a Business with Jen Marie Jacober
• Marketing's Pivotal Role in Sales Enablement with Matt Heinz