Episode Synopsis "Marketing's Pivotal Role in Sales Enablement with Matt Heinz"

One of the major reasons sales enablement fails is due to misalignment among departments, especially when it comes to sales enablement ownership. In this episode, we speak with Matt Heinz, President of Heinz Marketing, to discuss Marketing's pivotal role in sales enablement.

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More episodes of the podcast Sales Enablement Shift Podcast

• The Evolution of Digital Transformation in Consulting
• Sales Enablement Society Spotlight: Jill Guardia
• How Enablement Balances Executive Expectations and Training Goals [Brian Lambert]
• Driving Incremental Revenue Through Sales Enablement
• Enablement as a Business within a Business with Jen Marie Jacober
• Marketing's Pivotal Role in Sales Enablement with Matt Heinz