In this episode, I talk with Elizabeth Howell, owner of Howell Media, about the power of organic marketing for small business owners and solopreneurs.Elizabeth shares how she helps entrepreneurs fight marketing indecision by focusing on just two powerful strategies: LinkedIn and podcast guesting. As someone with extensive media experience, she discovered this combination gives the biggest return on time investment without requiring a massive budget.Key takeaways:Combine podcast guesting with LinkedIn to maximize your marketing ROIOne podcast appearance can generate multiple content pieces across platformsMake marketing fun by leaning into formats that energize youReal results: one guest generated $50,000 in coaching sales from a single podcastComments on LinkedIn can drive more growth than daily postingElizabeth also shares her "Goals + Actions" exercise for creating LinkedIn content, where you map client goals against what they need to know, giving you endless content ideas.This week's challenge: Create five LinkedIn post ideas using Elizabeth's goals + actions exercise.Want to connect with Elizabeth? Find her on LinkedIn: https://www.linkedin.com/in/euh24/Have an episode idea? DM me on LinkedIn and let me know! —Tam Smith is a Sales Growth Strategist and founder of ST49 Sales Marketing, where she helps creative agencies and service pros ditch feast-or-famine cycles with sales systems that actually feel good to use. With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required. When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

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