Revenue isn’t just about reach—it’s about clarity. In this episode, I’m joined by website messaging expert Krista Walsh to talk about how your website can actually support your sales process.We explore the shift from “here’s who I am” copy to content that meets your clients where they are—specifically in the moment they’re ready to hire. Whether you’re running a creative agency, coaching business, or service-based consultancy, this is your reminder that a beautiful website isn’t enough. You need words that work.Key Takeaways:Most websites talk at clients instead of speaking to them. The goal is clarity, not cleverness.Treat your website like the bottom-of-funnel sales tool it should be—not a static brochure.The best content starts with one question: “What does my client need to hear to take the next stepSales as Service Challenge — Start Now!Pull up one piece of content—your homepage, your services page, or even a recent email or LinkedIn post—and ask:— Is this speaking directly to someone ready to take action?— Does it answer their questions and reflect their mindset?— Or is it still centered on you, instead of them?Revise one piece of copy with your ready-to-buy client in mind. Small shift. Big impact.Learn more about Krista: Krista on LinkedInKrista on InstagramLinks & Resources:Join us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator mini-course to learn how to turn simple daily actions into real conversations with potential clients. Grab your 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.Have an episode idea? DM me on LinkedIn and let me know! —Tam Smith is a Sales Growth Strategist and founder of ST49 Sales Marketing, where she helps female founders and agency owners ditch feast-or-famine cycles with sales systems that actually feel good to use. With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required. When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

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