Listen "Balancing digital and human-led onboarding"
Episode Synopsis
Todd and Casey discuss the importance of properly introducing a digital academy in the onboarding process for SaaS vendors. They share examples of poor onboarding experiences and highlight the need for a balanced approach between digital and human-led onboarding.
Hear about the success of Fishbowl, a customer who reduced onboarding time, support call volume, and fully onboarded customers without human involvement by implementing a digital academy.
Takeaways
Properly introducing a digital academy in the onboarding process is crucial for SaaS vendors
A balanced approach between digital and human-led onboarding is necessary
Adaptive learning can generate sales qualified leads and improve customer engagement
Fishbowl's success story showcases the benefits of a well-implemented digital academy
Evaluate your onboarding approach and make improvements based on data
Contents
00:00 Introducing a Digital Academy in Onboarding
08:13 The Importance of Balancing Digital and Human-led Onboarding
13:00 Generating Sales Qualified Leads through Adaptive Learning
19:03 Fishbowl's Success Story: The Power of a Digital Academy
25:06 Evaluating and Improving Your Onboarding Approach
Resources
Connect with Casey
Connect with Todd
Visit the show page
Get to know BrainStorm
Credits
Show direction: Debra Wilson
Show design: Kensie Smith
Show manager: Angela Allred
Hear about the success of Fishbowl, a customer who reduced onboarding time, support call volume, and fully onboarded customers without human involvement by implementing a digital academy.
Takeaways
Properly introducing a digital academy in the onboarding process is crucial for SaaS vendors
A balanced approach between digital and human-led onboarding is necessary
Adaptive learning can generate sales qualified leads and improve customer engagement
Fishbowl's success story showcases the benefits of a well-implemented digital academy
Evaluate your onboarding approach and make improvements based on data
Contents
00:00 Introducing a Digital Academy in Onboarding
08:13 The Importance of Balancing Digital and Human-led Onboarding
13:00 Generating Sales Qualified Leads through Adaptive Learning
19:03 Fishbowl's Success Story: The Power of a Digital Academy
25:06 Evaluating and Improving Your Onboarding Approach
Resources
Connect with Casey
Connect with Todd
Visit the show page
Get to know BrainStorm
Credits
Show direction: Debra Wilson
Show design: Kensie Smith
Show manager: Angela Allred
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