Rob Walling has launched and sold SaaS products, invested in over 200 startups, and built a global founder community, so he knows the patterns behind success and failure. In this episode of SaaS That App: Building B2B Web Applications, the TinySeed co-founder joins Aaron Marchbanks and Justin Edwards to break down why most early SaaS idea validation is done wrong, the 7 plateaus every founder will hit, and the “cheat codes” that can accelerate growth. He shares how to think about churn and expansion revenue, why pricing is your biggest lever, and why even seasoned founders can’t shortcut the grind of building a profitable SaaS business.
This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website.
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