In this episode, we hosted Justin Alva, AVP Growth at Smallcase to talk about building a marketing strategy.Justin walks us through his career and what he’s learned along the way. We talk about the approach to take while building a marketing strategy.How thinking from the first principles is the framework you can utilize while building your marketing strategy. We also touch upon how marketing has evolved where the fundamentals remain the same but the channels and mediums have evolved.Justin takes us through examples from his career at his earlier startup and currently in Small case.Articles you should read : Series on coaching networks by Emergence Capital: https://www.emcap.com/coaching-networksSignaling as a Service: https://julian.digital/2020/03/28/signaling-as-a-service/Blogs/Newsletters you should check out:Blogs: Brian Balfour, Andrew Chen Aashay Sanghvi, Divinations on SubstackThe Ken, The Morning ContextAnmol Maini on WhatsAppPeople you should absolutely follow on Twitterhttps://twitter.com/lehrjulianhttps://twitter.com/jmjhttps://twitter.com/manas_saloihttps://twitter.com/sajithpaiYou can reach out to Justin on Linkedin and on TwitterVisit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

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