Dan Balcauski speaks with Steve Holm, CEO of Copper. Steve shares insights into the challenges of integrating big company experience into startups, the importance of a differentiated product for the right customers, and the cultural shifts necessary for growth. Steve discusses his return to Copper to turn around the company by focusing on an ideal customer profile and reinforcing a unified vision, ultimately driving product innovation and aligning the entire organization. This episode explores practical strategies for guiding a company through transformation while maintaining a focus on customer outcomes. 01:53 Steve Holm's Journey with Copper03:17 The Early Days at Copper04:54 Leaving Copper and New Ventures07:09 The Return to Copper12:24 Challenges and Strategic Shifts14:21 Focusing on Ideal Customers18:34 Cultural and Product Innovation21:11 First Moves in the Turnaround21:38 Defining the Ideal Customer Profile22:02 Creating a North Star Vision25:02 Decisive Leadership in Action27:03 Cultural and Team Changes31:23 Measuring Success Through Customer Outcomes33:50 Reinforcing the VisionGuest LinksCopper.comCopper on LinkedInSteve Holm on LinkedIn

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