In this episode of the SAAS Operators Podcast, we sat down with Amit RG, the founder of RichPanel, to unpack how he built a profitable, efficient SaaS business serving e-commerce brands. Amit shares why he turned down Y Combinator and a Series A after raising and the choice to stay lean. We talk about why advertising hasn't worked for Richpanel, and how their $2K Automation Success Kit drives adoption, and why 40% of their customers sign multi-year contracts without being pushed. Amit opened up about the tension between being seen as the “affordable” option and building a premium product, and how brand perception plays into defensibility. The episode ends with a candid discussion on churn, customer success at scale, and whether we’re all thinking too small in the age of AI.

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