In this episode of the SaaS Operators Podcast, we talk to Taylor Holiday, the Founder & CEO of Common Thread Collective, about the line between ecom SaaS and marketing agency services. Taylor explains how CTC evolved from an agency into a software enabled service business, why he doesn't call it a software company, and how a single growth map spreadsheet became their operating system. We talk about the differences in gross margin, NRR, and risk of ruin. Why agencies can actually have better unit economics than many SaaS companies, and why PE quietly loves marketing services. The episode closes on packaging and positioning, when to sell what you do as software versus service, and the very real arbitrage for operators building “Seans”, Software Enabled Agencies.

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