In this episode of the SAAS Operators Podcast, we get into the realities of trust in business. What it means to break it, rebuild it, and keep moving. The boys open with stories of personal betrayal and reconciliation, then shift into platform tradeoffs, debating whether Shopify’s distribution is worth the cost. We talk about customer behavior across different ecosystems, how to think about pricing power, and the rising cost of growth in a tightening market. And the episode wraps with sharp takes on ad arbitrage, interpreting creative through customer eyes, and how one great ad can change a business.

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