Running Pricing Experiments with Marc Boscher of Unito

SaaS Open Mic by ChartMogul
17/03/2022 25 min Episodio 48
Running Pricing Experiments with Marc Boscher of Unito

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Episode Synopsis

In this episode of the SaaS Open Mic we discuss:How initial pricing models can be challenging and ultimately need to changeReaching price to value alignmentMaking the final decision to switch to a different pricing modelThe three dimensions of pricing experimentation and when to apply A/B testingThe metrics that SaaS businesses need to keep an eye on during pricing experiments

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