In this episode, Ryan breaks down one of the most debated topics in SaaS marketing: pricing. Should you show pricing or not? What model should you use? From flat-rate and tiered plans to freemium, free trials, and usage-based pricing, Ryan walks through eight pricing strategies with real examples and tips for how to pick the right model for your business. If your pricing page is one of your most-visited — and least-converting — pages, this one’s for you.Takeaways:Showing pricing builds trust and qualifies leads — but there are trade-offsTry “pricing from” if you need a middle groundFlat-rate pricing is simple, but not scalable for all businessesTiered pricing (bronze/silver/gold) is most common, but can confuse buyersPer-user pricing is standard, but often gamed with shared loginsUsage-based pricing is great for technical platforms, but hard to forecastFreemium works brilliantly for top-of-funnel — if your product is stickyFree trials need great onboarding or users won’t convertCustom pricing suits complex/enterprise deals, but slows down the sales cyclePrice anchoring is a powerful way to nudge users to the plan you want them to chooseDon’t guess — test 2–3 models and see what converts bestJoin the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: [email protected]

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