In this episode, Ryan breaks down one of the most powerful, yet underused, ad formats on LinkedIn right now: Thought Leader Ads. He explains what they are, why they’re performing better (and cheaper) than company ads, and how to use them to grow both your personal brand and your SaaS business. From storytelling and video strategy to targeting and budgeting, Ryan shares the exact framework he’s used to turn simple posts into direct revenue — including one ad that’s brought in multiple clients and measurable pipeline.Takeaways:Thought Leader Ads are up to 80% cheaper than company ads — and far more engagingBest for top-of-funnel and brand-building — people buy from people, not companiesDon’t abandon company ads — use both together for full-funnel performanceHigh-performing ad formats: story-driven posts, short videos, memes, and educational carouselsInclude a soft call-to-action — subtle links work better than hard sellsRyan’s top-performing ad: “7 reasons RocketSaaS is better than hiring in-house” — directly led to new clientsBuild a content calendar: 80% educational, 20% promotionalPair with retargeting ads to nurture and convert engaged viewersGrowing your personal brand is the best long-term ROI — for both founders and marketersJoin the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: [email protected]

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