It's a Crapshoot: Category Creation & Positioning with April Dunford

SaaS Half Full
10/01/2024 37 min
It's a Crapshoot: Category Creation & Positioning with April Dunford

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Episode Synopsis

In this episode, our host speaks with author and positioning expert April Dunford about the realities of creating a category and defining positioning to win in SaaS. Drawing from years of data and experience consulting SaaS companies, April surfaces the signals indicative of a positioning problem, pinpoints where product demos go wrong, and gets candid about VCs and startups' illusions about category creation. Connect with April: https://www.linkedin.com/in/aprildunford/?originalSubdomain=ca Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/

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