Fractional CMOs: Behind the Role's Rise, with Andy Culligan

18/09/2024 27 min
Fractional CMOs: Behind the Role's Rise, with Andy Culligan

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Episode Synopsis

It's no secret that the CMO tenure continues to shorten. A tough SaaS economy and higher demands for the role have led to an explosion of fractional CMOs hitting the market. with many senior SaaS marketers jumping off the full-time ship in favor of focused work across more than one brand.    In this episode, Andy Culligan, fractional CMO, breaks down the benefits and barriers to fractional work - both for the marketers and the companies hiring them - and the type of SaaS companies that are best positioned to hire fractional roles.  

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