Liz Pearce is the CEO of Seattle-based Fresh Chalk, where they aim to build a faster and more efficient way to find highly-vetted professionals, everything from doctors to plumbers to landscapers to photographers online. The site allows users to create profiles and search through service providers to see which have been recommended by their friends. They can also offer their own recommendations across more than 500 categories. Fresh Chalk is taking on the giants of Facebook, Google, Yelp, and other giant platforms.Liz holds a B.A. and M.A. from The George Washington University. Prior to starting Fresh Chalk, Liz was with LiquidPlanner for 11 years, starting as the company's marketing contractor and working her way up to COO in 2011 and ultimately to CEO in 2012. Before LiquidPlanner, she held marketing roles at Amazon, Google, and PlayStation and ran an independent marketing consulting business.During this interview we cover:Lessons Learned Working on Amazon, Google & SonyHow Hunger & Proactively Acquiring Responsibilities earn you the CEO PositionLiz’s Best Management PracticesFreshChalk: Idea and DevelopmentMaximizers VS SatisfiersRaising 2M in VC FoundingThe Value of Connection & Recommendations from friendsOwners Reviewing other OwnersPost-COVID Service acquisition trendsTwo key questions for hiring higher quality ProfessionalsLiz’s Approach to Challenges & OpportunitiesLinks and mentions:Fresh Chalk websiteGet in touch with Liz:Liz’s LinkedinMore about Akeel:Twitter LinkedIn Saas PodcastSaaS ConsultingHow to Value a SaaS Company--- Send in a voice message: https://anchor.fm/saas-district/message

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