Send us a textChalva is a wonderfully thoughtful CMO with a great background in advertising and consulting before he became a client-side marketing leader and multiple time SaaS CMO. In this episode we talk about the new CMO's imperatives including alignment with the CEO and board, the need for a CMO to be a tech-savvy leader as well as a marketing leader, and how to build consensus and drive innovation. A great wide-ranging conversation with a powerful marketing mind.Resources for SaaS CMOs and CEOs:Recently closed a funding round and need to ramp growth?Check out our comprehensive "scale-a-saas" guide:Think your website could generate more leads?Get our inbound lead generation self-assessmentWant to be a guest on SaaS Backwards?Click to meet with Ken Lempit to talk about an episode.SaaS Backwards is a free service to the SaaS community.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.

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