Nuggets:Have customer discovery conversations in a casual setting to get real feedback; otherwise people will naturally try to placate your egoDesign products (including education and workshops) such that attendees are energized at the end, not drainedThe key to sales is having a more expensive product; selling a $1,000,000 is within an order of magnitude as easy as selling a $1,000 productAction Steps:Choose a topic you are interested in and curate a lesson planFind educators who are teaching that subject and offer it to them for freeWatch how users respond to the plan and use that feedback to improve itFall off your bikeFollow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:@robfitz on TwitterThe Workshop Survival GuideThe Mom TestUnion Square Ventures Looking for Syllabus 2.0Y CombinatorRob Fitzpatrick is an entrepreneur of 13 years (his first business was funded, the rest have been bootstrapped). He's the author of The Mom Test, a book about how to talk to customers and figure out if your business is a good idea. He went through YCombinator in 2007. He describes himself as a techie who eventually learned sales. He currently lives in Barcelona, Spain.
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