How does an entrepreneur take a passion for supporting women and girls in sports and pair it with a love for research and technology? By starting a women's specific shoe company! Join me for a conversation with Lindsay Housman, founder and CEO of Hettas, as she shares her journey to creating a line of shoes researched and designed to support women runners and create longevity in the sport. Lindsay is not just designing footwear; she's cultivating an environment where women can run longer and stronger, fostering deeper connections within their communities. This, in turn, paves the way for more women to become role models for the next generation of girls in sports. Don't miss this inspiring conversation, which will have you thinking about your experiences as a runner... and your own feet.  Find a full nerd out conversation on all of the studies and technology that have gone into creating Hettas by listening to this episode of The Nitty Gritty Podcast with Jess O'Connell: https://tinyurl.com/yckbby6x  Follow Hettas on Instagram @wear_hettas or find them at www.hettas.ca   --- EPISODE SPONSOR: TCS Toronto Waterfront Marathon The countdown is on to the biggest, brightest party on the streets of Toronto! There is no better way to start your race weekend off on the right foot than to join me at the Expo Speaker Stage at the Enercare Centre on October 18 & 19, 2024. With an incredible line up of speakers and panels, there is something for everyone. For a full stage schedule, watch www.torontowaterfrontmarathon.com and follow on Instagram @towaterfront42K. I can't wait to see you there!   Title Music: Joseph McDade

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