In this episode of Ruffells Ad Break we sit down with Lukas and Rit, two dynamic Wellington creatives who turned boredom into a booming business. What began as a spontaneous TikTok, filmed in a local dairy, evolved into a fully fledged content agency redefining how brands show up online. From running their family store and filming skits to now working with major clients and corporate campaigns, these two are riding the wave of digital storytelling with authenticity, humour and zero f*#ks.We dive into their unlikely journey from university procrastinators to TikTok sensations, how they balance education with entrepreneurship, and why they see themselves as content creators not influencers. Lukas and Rit share their thoughts on how businesses get social media wrong, the power of storytelling over selling, and what it takes to genuinely connect with an audience in the age of endless scrolling.You’ll hear about the creative highs, the awkward client meetings, the rooftop barbecues, and the moments that almost tore them apart. Whether you’re a marketer, a creator, or just someone trying to understand Gen Z’s hustle, this episode is packed with laughs, lessons, and serious insight.

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