In this refreshingly honest episode of Ruffells Ad Break we sit down with Lizzie Parker; brand leader, globetrotter, and unapologetic straight-shooter. From launching products in Thailand to reimagining NZ butter for the US market, Lizzie’s career is a blend of global experience, practical marketing grit, and hilarious honesty.She opens up about her unplanned Bitcoin windfall, her love for rural life, and how working in bars, boardrooms and for some of the biggest brands in Europe shaped her fearless approach to brand building and why she’ll always trust her gut.From launching bold campaigns on a shoestring budget to embracing the chaos of TikTok marketing, Lizzie shows that building great brands isn’t about fancy degrees or perfect plans but about knowing your audience, trusting your team, and never losing your sense of humour.

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