ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Game On! China's sports industry push!"
Episode Synopsis
In China, sports have evolved from traditional recreation into a dynamic economic catalyst. The "sports+" model, which integrates athletic participation with related spending on gear, entertainment, tourism, and technology, creates powerful cross-sector synergies. By stimulating consumer demand and fostering new business ecosystems, this expanding consumption is poised to give the domestic economy a significant and sustained boost. On the show: Heyang, Steve Hatherly & Yushan.
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