ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "China's young shoppers chase emotional fulfillment"
Episode Synopsis
The way young people shop in China is changing rapidly. A new report reveals that over 40% of young consumers now prioritize emotional value and personal interests in their purchases. We explore this shift and uncover the drivers behind this emotional trend. On the show: Steve Hatherly, Li Yi & Yushun
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