🚀 In this episode of the Roots to Revenue Podcast, Robbie and Jason are joined by lawn care expert Richard Salmonto to tackle one of the biggest challenges for small business owners—raising prices without losing customers! 💰✅ Learn how to:Use the ACID test to set the correct prices 🧪Gradually increase prices without scaring customers away 📊Conduct market research to stay competitive 🔍Communicate price changes effectively 💬Build customer loyalty while boosting revenue ❤️💡 Plus, discover why networking with competitors can help your business grow and the best timing strategies for increasing prices!⏱ Timestamps:00:00 – Introduction to Pricing Strategies00:37 – Welcome to Roots to Revenue Podcast01:31 – Meet Richard Salmon02:22 – Why Raising Prices is Essential02:48 – Market Research & Competitive Pricing07:16 – How to Communicate Price Increases11:33 – Managing Cash Flow & Prepayments18:31 – Handling Customer Pushback22:18 – Strengthening Client Relationships24:09 – Best Practices for Customer Interaction27:07 – Adding Value to Justify Higher Prices28:04 – Pricing Strategies for Customer Retention30:11 – Competing on Service, Not Price38:41 – Mastering Price Increases & Retention44:02 – Training & Consultancy for Lawn Care47:22 – Final Thoughts & Key Takeaways Try out Jobber for FREE with a 14-day trial with your exclusive discount Root to Revenue https://go.getjobber.com/premierlawns

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